You work for a start-up that just launched a fitness app for people interested in home workouts, targeting those looking to stay fit without going to the gym. Your goal is to create a Pinterest ad campaign to promote the app. Which targeting approach is best suited for this objective?

Interest and keyword targeting related to fitness and home workouts is the best approach because it directly aligns with the app's purpose and target audience. Interest targeting allows you to reach users who have shown an affinity for fitness and home workouts, while keyword targeting captures users actively searching for related terms on Pinterest. Combining these ensures your ads are shown to highly relevant potential customers. "Cooking and recipes" is irrelevant to a fitness app. Demographic targeting focusing only on high-income users is too narrow and doesn't guarantee interest in fitness. Placement targeting in "travel destinations" is completely unrelated to the app's offering.