You work for an agency that manages app campaigns for a client. They've achieved strong performance with their existing creative, but the same assets have been used for a long time.How can you keep creative fresh for users while avoiding a fluctuation in results?

To keep creative fresh without risking performance, replace assets that are underperforming. The asset report in Google Ads provides performance labels (e.g., "Low," "Good," "Best") for individual assets. By focusing on replacing "Low" performing assets, you can introduce new creative elements incrementally while retaining the high-performing ones that are contributing to current success. Replacing all assets at once is risky as it could disrupt performance significantly. Removing assets and adding new ones that "follow best practices even more closely" is vague and doesn't guarantee improved results without data-driven insights. Removing image assets to prioritize video is an arbitrary change that may not align with user preferences or campaign goals.