Your ad campaign is promoting a game app. What would be the most suitable call to action for your ad app button?

For a game app, the most suitable call-to-action (CTA) is “Play”, as it directly aligns with the user’s intent to engage with the app. This CTA is clear, action-oriented, and encourages users to start interacting immediately, which can increase app installs and engagement. Other options like “Buy now” or “Learn more” are less relevant for a game app, and “Go to app store” is generic and doesn’t create the same immediate incentive to engage.