Your app launched a year ago, but you experienced a lot of churn toward the end of the year and had high crash reports during that time. Luckily, you improved your overall app quality and resolved the major technical issues, so now you want to create a custom store listing to get active users to try the app again. Which of the following actions should you take?

A custom store listing can target users by user state , including users who have become inactive. This makes it suitable for re-engagement messaging after quality improvements or feature updates. Highlighting new features gives returning users a clear reason to try the app again. The listing content must remain accurate and comply with Google Play Metadata policy.