Your athleisure brand customer wants to know which yoga trousers drive the most sales. WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming festive season?

Custom metrics are the correct choice because they allow you to track specific, non-standard data points related to your conversions, such as the sales volume of particular yoga trousers. This provides granular insights beyond standard conversion counts. Budget bid strategies are used for automated bidding, not for tracking specific product sales data. Custom variables are used to pass additional information with Floodlight tags, but to aggregate and report on this information within Search Ads 360, you'd typically use custom metrics. Conversion basket data provides details about items in a conversion, but custom metrics are needed to aggregate and report on specific product performance.