Your brand invented a new vegan burger.Your marketing team created a video ad targeting the audience in France.You want to direct your audience to your website to make the purchase.Please select all the correct strategies for your campaign.

The correct strategy is to set the Campaign objective as "Website clicks" because the goal is to drive users directly to your website for purchase. This objective optimizes for clicks to your specified URL. Setting the objective as "Engagement" would optimize for interactions like likes, retweets, and comments, which doesn't directly lead to website visits or purchases. While targeting France is correct for location, using "OR Keywords: Vegan, Vegetarian" is problematic. An "OR" condition would broaden the audience to anyone in France or anyone interested in vegan/vegetarian topics globally, which is not the intended target. It should be "Location: France AND Keywords: Vegan, Vegetarian" to reach vegan/vegetarian audiences specifically within France.