Your brand invented a new vegan burger. Your marketing team created a video ad targeting the audience in France. You want to direct your audience to your website to make the purchase. Please select all the correct strategies for your campaign.

The correct answers are Set Campaign objective as "Website clicks" and Set targeting criteria: Location: France AND Keywords: Vegan, Vegetarian because your goal is to drive purchases on your website, so the campaign objective should optimize for website traffic/clicks, not engagement. Using AND in your targeting ensures your ads reach people in France who are also interested in vegan or vegetarian options, making your audience highly relevant. Using OR would broaden the audience too much, including people outside your intended interest group.