Your business has a website and an app, and you want to analyze user journeys across these two platforms, as well as see how new users arrive at your website and app. Which of the following should you use for these insights?

Google Analytics properties collect data from websites and apps to support cross-platform measurement. A property can include web and app data streams , which act as sources of measurement data. This structure helps analyze user journeys across both platforms in one Analytics environment. Acquisition reports can then show how new users arrive from different channels.