Your business has a website and an app for both iOS and Android. If you want to analyse events and users together across these three, what would your account setup look like?
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Correct answer: One property with one web data stream for your website and two app data streams, one for iOS and the other for Android.
Why this is the answer
Google Analytics 4 (GA4) is designed for cross-platform data collection. To analyze events and users together across a website and both iOS and Android apps, you should use a single GA4 property. Within this property, you would create three separate data streams: one web data stream for your website, one app data stream for your iOS app, and another app data stream for your Android app. This setup allows GA4 to unify user journeys and events from all three sources, providing a holistic view of user behavior across your entire digital ecosystem. The other options either incorrectly suggest using multiple properties, which would segment your data and prevent unified analysis, or incorrectly combine app data streams.
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