Your client, Bean Coffee, has a mobile site with a mobile-specific URL — m.beancoffees.com. How do you ensure their ad directs users to the correct site for their device?
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Correct answer: By using ifmobile and ifnotmobile landing page parameters to specify which URL is used.
Why this is the answer
The ifmobile and ifnotmobile ValueTrack parameters allow you to specify different landing page URLs based on whether the user is on a mobile device or not. This ensures that users accessing the ad from a mobile device are directed to the mobile-specific URL (m.beancoffees.com), while desktop users are sent to the standard site. Adwords conversion tracker and cross-device conversion reporting are tools for measuring performance, not for directing traffic to specific URLs. The option stating no action is required is incorrect because the client has a distinct mobile-specific URL, meaning a single version of the website is not being used across all devices.
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