Your client comes to you for advice on improving their privacy-centric plans. What two steps do you recommend they take?

The Build, Measure, Activate Framework provides a structured approach for developing and implementing privacy-centric strategies, making it a practical recommendation. Reaching out to Google's privacy specialist is also a valuable step, as they can offer tailored advice and insights specific to the client's business needs and Google's privacy solutions. A "wait-and-see" approach is not advisable because privacy regulations and consumer expectations are evolving rapidly, requiring proactive planning. While setting aside a budget is important for implementation, it's a consequence of prioritizing, not a direct step in developing the plans themselves.