Your client has a high volume of repeat customers and wants your help reaching consumers who will drive the highest conversion revenue. How would you recommend they achieve their goal using Smart Bidding?

The client wants to maximize conversion revenue from repeat customers. Optimizing toward Lifetime Value (LTV) directly addresses this by leveraging historical purchase data to identify and target consumers most likely to generate high long-term revenue. This strategy focuses on the value of existing customers, aligning with the goal of maximizing revenue from repeat business. Doubling down on lead generation focuses on new customers, not repeat business. Enhanced CPC is a bidding strategy that adjusts bids based on conversion likelihood but doesn't inherently optimize for LTV or repeat customers. Smart creatives like RSAs improve ad performance but don't directly optimize bidding for LTV.