Your client has lots of repeat customers and would like your help to reach consumers who will drive the highest conversion revenue in the future. How would you recommend that they achieve their goal using Smart Bidding?

To reach consumers who will drive the highest conversion revenue in the future, optimizing for Lifetime Value (LTV) is the most effective Smart Bidding strategy. By leveraging historical purchase data, Smart Bidding can identify patterns and predict which customers are likely to generate the most revenue over their entire relationship with the business, not just a single transaction. This allows the system to bid more aggressively for high-value prospects. Enhanced CPC is a legacy bidding strategy that offers less sophisticated optimization than LTV-based Smart Bidding. Adding smart creatives like Responsive Search Ads (RSA) improves ad relevance and performance but doesn't directly optimize for future revenue potential. Doubling down on lead generation might bring in new customers, but it doesn't specifically target those with the highest LTV.