Your client is a global trainer brand launching regional-specific tennis shoes. They need to track performance by region and use that information to optimise monthly. What should they use within their Search Ads 360 account to do that?

Labels are the most effective solution because they allow you to organize campaigns, ad groups, ads, and keywords with custom categories, such as "North America Tennis Shoes" or "Europe Tennis Shoes." This enables easy filtering and reporting on performance by region, which is crucial for optimizing monthly. Templates are used for creating campaigns, ad groups, ads, and keywords at scale, not primarily for performance tracking and optimization of existing structures. The Report Editor is a tool for building custom reports, but it relies on existing data organization; it doesn't provide the organizational structure itself. Keywords are the search terms users enter, not a method for categorizing and tracking performance across different regional campaigns.