Your client is a leading outdoor gear retailer.For their new Display&Video 360 campaign, they want to work directly with a specific media outlet to make sure they achieve a fixed number of impressions within the outdoor adventures section of the publisher'ssite.What deal type should they use?

For the leading outdoor gear retailer aiming to secure a fixed number of impressions within the outdoor adventures section of a specific media outlet for their Display&Video 360 campaign,the appropriate deal type is a Programmatic Guaranteed deal.This type of deal provides the advertiser with a guaranteed number of impressions at a fixed price,ensuring the desired visibility and reach within the specified section of the publisher'ssite.By opting for a Programmatic Guaranteed deal,the outdoor gear retailer can establish a direct and secure agreement with the media outlet,assuring the fulfillment of their campaign goals while maintaining control over the impression volume and placement on the publisher'ssite.