Your client is an advertising agency that manages multiple clients across various categories. How should they structure their Campaign Manager 360 instance(s) to make sure that there's simple transferability?

Creating multiple networks, one for each client, ensures simple transferability because networks are the highest organizational level in Campaign Manager 360. This structure allows each client to have their own distinct environment, including separate floodlight configurations, user permissions, and reporting. If a client decides to move to another agency or manage their campaigns internally, their entire network can be easily transferred without affecting other clients' data or settings. Creating many campaigns for each client or within one agency account would lead to complex management and difficult, if not impossible, data separation and transfer. Similarly, creating one agency account with multiple advertisers within it doesn't provide the same level of independent transferability as separate networks, as advertisers still share some top-level account settings.