Your client is having trouble getting site visitors to share their email. What strategy do you recommend they follow to get as many email sign-ups as possible?

Using a single sign-on (SSO) tool like Google or Facebook Connect significantly reduces friction for users, making it much easier and faster to sign up. Users don't need to create new passwords or fill out extensive forms, which directly addresses the client's problem of low email sharing. Studies show this convenience can increase sign-up rates by 20-40%. Adding an email collection pop-up can be effective but might also be intrusive and lead to a negative user experience if not implemented carefully. Revising the landing page to include email sharing only at the checkout page misses opportunities to capture emails earlier in the user journey. Prioritizing more discounts through email is a retention strategy for existing subscribers, not an acquisition strategy for getting initial sign-ups.