Your client is new to Google Ads and is trying to understand the basics of Google Search ads. Which components would you highlight for your client as the foundation of Google Search ads?

The foundation of Google Search ads revolves around targeting, ad formats, and bid strategies. Targeting ensures ads reach the most relevant audience based on keywords, location, demographics, and more. Ad formats determine how the ad appears to users, including text ads, responsive search ads, and call-only ads. Bid strategies dictate how you pay for clicks or conversions, optimizing for specific goals like maximizing clicks or target CPA. Queries and keywords are components of targeting, while AI capabilities and creatives are elements within these foundational categories. Marketing goals are broader business objectives, not specific ad components.