Your client is wondering how Search Ads 360 intra day bidding differs from Google Ads auction-time bidding.What do you tell them?
Choose an answer
Tap an option to check your answer.
Correct answer: You tell them that Search Ads 360 intra day bidding adjusts bids several times a day,while Google Ads auction-time.
Why this is the answer
Search Ads 360 (SA360) intraday bidding adjusts bids multiple times throughout the day based on performance fluctuations and set strategies, but it does not participate in every single auction. Google Ads auction-time bidding, on the other hand, evaluates and sets bids in real-time for each individual auction, considering various signals like device, location, time of day, and audience. This real-time evaluation allows for highly granular bid adjustments at the moment of the auction. The first option is incorrect because SA360 intraday bidding works in conjunction with, rather than overriding, Google Ads bid adjustments.
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