Your client is wondering how Search Ads 360 intra day bidding differs from Google Ads auction-time bidding.What do you tell them?

When explaining the difference between Search Ads 360(SA360)intra day bidding and Google Ads auction-time bidding to your client,you would convey that Search Ads 360 intra day bidding adjusts bids several times a day,while Google Ads auction-time bidding optimizes bids in realtime.Intra day bidding in Search Ads 360 involves making bid adjustments at different points throughout the day to align with specific performance patterns,ensuring bids are optimized during key periods.This approach allows advertisers to adapt to changing market conditions or user behavior within the day.On the other hand,GoogleAds auction-time bidding operates in real-time during each auction,adjusting bids dynamically based on various signals to maximize performance.The distinction lies in the frequency of bid adjustments,with intra day bidding being more periodic and auction-time bidding responding instantly to individual auction dynamics.