Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Centre of Search Ads 360 to accomplish this goal?

A Budget bid strategy in Search Ads 360's Performance Center is designed to help advertisers achieve a target ROI within a set budget. It optimizes bids across campaigns to maximize conversions or revenue while adhering to the specified spending limit. Google Ads auction-time bidding is a feature of Smart Bidding that optimizes individual auctions but doesn't directly manage an overall budget or ROI across multiple campaigns. Conversion basket data provides insights into user purchase behavior but isn't a bidding strategy. Data-driven attribution helps assign credit to different touchpoints in the conversion path but doesn't manage budgets or bids.