Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment(ROI).What should they setup within the Performance Center of Search Ads 360 to accomplish this goal?
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Correct answer: Budget bid strategy.
Why this is the answer
To achieve a decent return on investment(ROI)while managing a specific budget in their campaign,your client should setup a Budget bid strategy within the Performance Center of Search Ads 360.A Budget bid strategy allows advertisers to allocate their campaign budget efficiently,optimizing bids based on performance data to achieve the desired ROI.By implementing this strategy,your client can ensure that their budget is utilized effectively to maximize returns.Unlike options such as Conversion cartdata,Data-driven attribution,or Google Ads auction-time bidding,the Budget bid strategy directly addresses the client'sgoalof optimizing ROI within the specified budget constraints in the Search Ads 360 platform.
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