Your client owns a manufacturing business that makes specialised hiking and rock-climbing gear. They're a small player in the market, but are ready to scale the business. Which two Google Ads campaign types could your client use to increase the brand's exposure and reach audiences interested in hiking and rock climbing across the web?

Discovery campaigns are ideal for increasing brand exposure and reaching audiences interested in specific topics across Google feeds (YouTube, Gmail, Discover). They use engaging visual ads to capture attention. Performance Max campaigns are a good choice for scaling a business because they automate ad delivery across all Google Ads channels (Search, Display, YouTube, Gmail, Discover, Maps) to optimize for conversions and reach a broad, relevant audience. Video campaigns focus solely on YouTube and Google video partners, which is a narrower reach than Discovery or Performance Max for general brand exposure across the web. Search campaigns primarily target users actively searching for products or services, which is effective for capturing existing demand but less so for increasing brand exposure to new audiences across the web.