Your client’s getting ready to launch their privacy strategy, but still need to address ongoing privacy changes that will affect how they collect data. What action can they take starting now?

Enhanced conversions improve measurement accuracy by securely hashing and matching first-party data from your website to Google Ads, helping to mitigate data loss from privacy changes like cookie restrictions. This allows your client to continue measuring campaign performance effectively. Using complex manual systems like network-based remarketing is inefficient and doesn't address data collection changes. Tracking app-to-web behavior across all OS devices is a broad analytics goal, not a direct solution for ongoing privacy changes affecting data collection. Developing third-party inventories is important for understanding data flows but doesn't directly solve the problem of accurate measurement amidst privacy changes.