Your client sells furniture and is ready to optimise profit rather than revenue. How can Smart Bidding support your client?

The correct answer is that Smart Bidding helps clients use business data instead of transaction value to optimize for better returns. This is because Smart Bidding strategies like Target ROAS (Return On Ad Spend) can incorporate profit margins and other business data beyond just revenue. By feeding this information into the bidding algorithm, Smart Bidding can prioritize bids on products or customers that yield higher profit, directly supporting the goal of optimizing profit rather than just revenue. The other options are incorrect because: While Smart Bidding is available across many channels, this doesn't directly address optimizing for profit over revenue. Smart Bidding focuses on optimizing bids for conversions, not on attributing more observed conversions. Attribution is a separate measurement function. Delivering the right creative at the right time is a function of audience targeting and ad creative optimization, not the primary way Smart Bidding optimizes for profit.