Your client, Vince's Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)

To create a Google Search Ad group, a keyword list is essential because it defines the search terms that will trigger your ads. Without keywords, your ads won't show. A default bid amount is also necessary to tell Google Ads how much you're willing to pay per click for the keywords in that ad group. This sets the initial competitive value for your ads. Delivery times, device types, and country targets are all important settings for a campaign or ad group, but they are not fundamental components that must be created in the very first ad group setup to make it functional. Keywords and bids are the core elements that enable ads to participate in the auction.