Your client wants to know what the Chrome and Android Privacy Sandbox can do for them. Which two ways can it support their advertising?

The Chrome and Android Privacy Sandbox aims to provide privacy-preserving alternatives to third-party cookies and other tracking mechanisms. It helps with re-engaging audiences through APIs like Protected Audience (formerly FLEDGE), which allows advertisers to show relevant ads to users based on their past interactions with the advertiser's site or app, without revealing individual browsing history to the ad tech platform. It also supports interest-based advertising through APIs like Topics, which infers a user's interests from their browsing history on their device and shares broad interest categories with advertising platforms, rather than specific sites visited. Seamlessly sharing data and tracking users across websites and apps are precisely what the Privacy Sandbox is designed to move away from, offering more private alternatives.