Your client wants to start rolling out durable solutions that can support their marketing strategy. Which three solutions can they adopt today?

The correct answer is Consent Mode, enhanced conversions, and Google Analytics 4 because these are current, privacy-centric solutions that support modern marketing strategies. Consent Mode allows websites to adjust Google tag behavior based on user consent choices, helping to respect privacy while still gaining insights. Enhanced conversions improve the accuracy of conversion measurement by using hashed, first-party data in a privacy-safe way. Google Analytics 4 (GA4) is Google's latest analytics platform, designed with privacy at its core, offering event-based data collection and machine learning for insights even with data gaps. Universal Analytics (UA) is a legacy platform and is no longer processing new data, making it an outdated option. Google Firestack is not a recognized Google product or solution in this context.