Your client, who owns a vegan foods online shop, is ready to roll out a video campaign. They only have companion ads ready to serve. What would you advise them to do?

The correct approach is to begin the campaign with the available companion ads while awaiting the video ads. Companion ads can serve as a valuable initial touchpoint, building brand awareness and driving traffic even without the main video content. Delaying the entire campaign means lost opportunity and potential revenue. Canceling the campaign or video placements entirely is an overreaction, as companion ads still offer significant value and can be effective on their own or as a placeholder. This strategy allows the client to maintain momentum and start engaging their audience immediately.