Your client would like to prepare for Chrome's third-party cookie deprecation. Which two steps should they take? Select two.

To prepare for third-party cookie deprecation, clients should focus on first-party data strategies and privacy-preserving technologies. Building a durable infrastructure with site-wide tagging, Google Analytics 4 (GA4), and Customer Match is crucial. Site-wide tagging ensures comprehensive data collection, GA4 is designed for a privacy-centric future with enhanced data modeling, and Customer Match allows advertisers to use their first-party customer data for targeting. Leveraging Google AI with solutions like optimized targeting helps fill data gaps and maintain campaign performance in a cookieless world by using machine learning to predict user behavior and optimize bids. Implementing Privacy Sandbox APIs is a future-oriented step but not a prerequisite for immediate preparation, as the APIs are still evolving. A wait-and-see approach is detrimental, as proactive preparation is necessary to mitigate potential impacts on advertising effectiveness.