Your company is launching a new meditation app.They want to work directly with a specific media outlet and get a fixed number of impressions within the wellness section of the publisher'ssite.Within Display&Video360,what deal type should you use?
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Correct answer: Programmatic Guaranteed deal.
Why this is the answer
For your company's new meditation app,a Programmatic Guaranteed deal within Display&Video 360 is the appropriate choice.This deal type allows you to work directly with a specific media outlet and secure a fixed number of impressions within the wellness section of the publisher'ssite.Programmatic Guaranteed deals provide a direct and controlled approach, ensuring a guaranteed number of impressions at a fixed price,allowing for precise planning and execution of your campaign.This deal type offers the certainty of inventory availability and impression delivery,making it suitable for campaigns where a predetermined volume of impressions is crucial.
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