Your company is running an active wear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level.You notice in Display&Video 360 that one of your deals passed on 10,000 bid requests.What does this mean for your campaign?

In the context of a Programmatic Guaranteed campaign with frequency management at the campaign level,whenyou observe that one of your deals has passed on 10,000 bid requests in Display&Video360,it indicates that the ad exposure to the target audience has reached the specified frequency cap.With frequency management,the platform limit show often an ad is shown to the same users within a specific timeframe.Seeing a significant number of bid requests passed suggests that the set frequency cap has been met for the targeted users.Asaresult,the campaign has an opportunity to reinvest the budget to reach new users rather than repeatedly targeting the same audience.This ensures a more diverse reach and prevents overexposure to the same users,optimizing the effectiveness of the active wear marketing strategy.