Your Conversion campaign is set up using "Last Touch - Last Campaign." A user is shown ads from two different campaigns and then performs your conversion action. How will the conversion be attributed?
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Correct answer: One conversion against the campaign the user saw most recently.
Why this is the answer
Last Touch - Last Campaign" attribution assigns 100% of the conversion credit to the very last campaign a user interacted with before converting. In this scenario, even though the user saw ads from two different campaigns, only the campaign that delivered the most recent ad impression or click leading to the conversion will receive credit. This means there will be one conversion attributed, and it will be assigned to that final, most recent campaign. It does not attribute to both campaigns, nor does it fail to attribute.
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