Your customer, a local clothing shop, is wondering where else their sales are coming from besides giving full credit to the paid search ads. What's another way that they can segment conversions within Search Ads 360?

Connecting social media accounts to Search Ads 360 allows for a more holistic view of conversion paths. Search Ads 360 can integrate data from various marketing channels, including social media platforms, enabling the clothing shop to see how social interactions contribute to conversions, even if paid search gets the "last click" credit. This helps in understanding assisted conversions and the broader customer journey beyond just paid search. Connecting Looker Studio provides reporting and visualization, but doesn't directly integrate new conversion data sources. Google Analytics 4 integration is crucial for website behavior and conversions, but the question asks for another way beyond typical web analytics and paid search. Google Ads is already the primary platform for paid search ads, so connecting it again wouldn't provide additional conversion segmentation beyond what's already being tracked.