Your customer,a local clothing store,is wondering where else their sales are coming from besides giving full credit to the paid searchads.What's another way they can segment conversions within Search Ads 360?

Connecting social media accounts to Search Ads 360 allows for a more holistic view of customer journeys and conversion paths. By integrating social data, the clothing store can attribute conversions not just to paid search, but also to interactions on social platforms, providing a clearer understanding of how social media contributes to sales alongside paid search. This helps in de-duplicating conversions and understanding multi-channel attribution. Connecting Google Analytics 4 (GA4) is crucial for website analytics and audience insights, but Search Ads 360 already integrates with GA4 for conversion tracking. Looker Studio is a data visualization tool, not a source of conversion data. Google Ads accounts are already managed within Search Ads 360, so connecting them again wouldn't provide new segmentation for conversions beyond what's already available.