Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they setup last week.Why might Search Ads 360 be defaulting to the previous model?

When Search Ads 360 defaults to a previously generated basic linear attribution model instead of the data-driven attribution model setup last week,it might be because the number of clicks and conversions falls below the data requirements.Data-driven attribution models require a sufficient volume of clicks and conversions to effectively analyze and attribute credit across touch points.Ifthe account experiences a low volume of clicks and conversions,the system may revert to a basic linear model to ensure some level of attribution modeling is applied.This emphasizes the importance of having an adequate data set for robust attribution modeling and accurate insights into the customer journey.