Your customer sells beach holiday rental packages in the summer months. The pricing on their rentals changes frequently based on time of year and availability. What feature in Search Ads 360 should they use to make sure that the campaign structure, targeting and creatives are updated automatically to reflect those changes?

Templates in Search Ads 360 allow for the automatic generation and updating of campaigns, ad groups, ads, and keywords based on data from a feed. For a business with frequently changing pricing and availability like a beach holiday rental company, templates are ideal because they ensure that the campaign structure, targeting, and creatives (including pricing in ad copy) are always current without manual intervention. Audience segments are used for targeting specific user groups, not for dynamic ad generation. Custom dimensions are for reporting and analysis, not for automating campaign structure. Labels are for organizing and filtering, not for dynamic updates of campaign elements.