Your customer sells multiple trainer styles depending on the season. They recently updated their campaigns to reflect new audience targets for their new basketball trainer campaign. What can they use within their Search Ads 360 campaign to keep track of those changes?

Labels are custom tags you can apply to campaigns, ad groups, keywords, and other items in Search Ads 360. They are highly flexible and allow you to organize and track elements based on criteria relevant to your business, such as seasonal promotions, product lines, or audience targets. In this scenario, applying a "Basketball Trainer Campaign" label would allow the customer to easily filter, report on, and manage all related components. Conversion columns display performance metrics, not organizational tags. Segments break down data by specific dimensions (e.g., device, time), but don't serve as custom organizational markers. Templates are used for creating campaigns or ads efficiently, not for tracking changes within existing campaigns.