Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns that they'd use?

The correct answer is Custom formula and custom conversion. Search Ads 360 allows you to create custom columns to tailor your reporting and analysis. Custom formula columns enable you to perform calculations using existing metrics and functions, providing insights not available in standard columns (e.g., calculating return on ad spend). Custom conversion columns let you define and track specific conversion actions that are important to your business, even if they're not standard Google Ads conversions, by pulling data from Floodlight activities or Google Analytics. Custom labels are used for organizing campaigns, ad groups, keywords, and ads, not for creating new data views or calculations. Custom dimensions are a concept more aligned with Google Analytics for segmenting data, and are not a type of custom column in Search Ads 360.