Your display ad should link to your home page because it builds your brand relevance

False. While brand relevance is important, display ads should ideally link to a dedicated landing page. A landing page is optimized for the specific ad campaign, providing relevant information and a clear call to action that aligns with the ad's message. This maximizes conversion rates by guiding users directly to what they're looking for, rather than making them navigate a general homepage. Linking to a homepage can lead to a higher bounce rate if users can't quickly find the advertised product or offer.