Your fitness equipment client just launched a virtual fitness app. They're offering a pricing special for users who download their app in store. Your client would like to have the website traffic directed to the mobile site, then have the mobile site traffic directed to the shop for the special. What do you need to do in Campaign Manager 360 to split up your traffic to achieve that outcome?

The correct answer is to use mobile targeting to surface two separate ads so that users can be directed accordingly. This allows you to create one ad specifically for mobile web users, directing them to the mobile site, and another ad for in-app users, directing them to the shop for the special. This directly addresses the client's need to split traffic based on its origin (website vs. mobile app) and direct it to different destinations. Using audience targeting to engage users looking for virtual fitness apps or who have already purchased equipment doesn't address the need to split traffic based on its origin (website vs. mobile app) and direct it to different destinations. Including mobile app and mobile web ads in the campaign is a step, but it doesn't specify how to split the traffic to achieve the desired redirection to different destinations.