Your goal is to attract more traffic via Google Ads,but only for searches solely for a newly launched product brand,Power Gloves.What strategy should be used to attract more traffic while keeping it limited to queries that include the product brand,Power Gloves?
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Correct answer: Phrase match with brand restriction should be used..
Why this is the answer
To attract more traffic while keeping it limited to queries that include the product brand"Power Gloves,"the recommended strategy would be to use Phrase match with brand restriction. Phrase match allows your ads to show for searches that include the specific phrase"Power Gloves"inthequery,regardless of the order of the words or any additional terms before or after the phrase.By using a phrase match with brand restriction,you ensure that your ads are triggered only when the user's query includes the exact phrase"Power Gloves."This helps you target users who are specifically searching for your newly launched product brand while preventing your ads from showing for unrelated queries. This approach strikes a balance between attracting relevant traffic and maintaining a degree of control over the search terms that trigger your ads.
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