Your goal is to export your Google Analytics data to Big Query so that you can run queries and combine some of your offline data with Analytics data.Which Analytics properties can export data to Big Query?

The correct answer is:Standard or Analytics 360 properties using GA 4.Here'swhy:Universal Analytics sunset,GA4takes center stage:While Universal Analytics(UA)still allows Big Query export for now,its upcoming sunset in July 2023 makes Google Analytics4(GA4)thefuture-proof choice.Currently,both Standard and Analytics 360 properties inGA 4 are eligible for Big Query export. Unlocking deeper insights with offline data:Combining on linedata from GA 4 with your offline data in Big Query unlocks powerful analysis possibilities.Imagine enriching user profiles with purchase history or analyzing website interactions alongside customer service metrics. You gain a holistic view of customer behavior,enabling data-driven marketing strategies.