Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)

Google Ads calculates optimization scores by analyzing various data points to provide tailored recommendations. Account settings are crucial because they directly influence campaign performance and potential improvements, such as bidding strategies, budget allocation, and targeting. Industry data is also vital as it provides benchmarks and insights into market trends, competitor performance, and typical user behavior within a specific sector, allowing Google to suggest relevant adjustments. Company sales figures are internal data not directly accessible or used by Google's algorithm for optimization scores. User-generated scenarios are hypothetical and not real-world data. Account executives are people, not data sources.