Your Google Video campaign is driving awareness of a new service your company will soon release,and you'reconsidering inflating your target cost-per-thousand impressions(tCPM)bid to achieve that goal. Why should you avoid inflating the tCP M bid for your new campaign?

By inflating the tCP M bid,you're essentially willing to pay more for impressions.While this might seem like a strategy to increase the visibility of your ads,it can lead to overexposure to the same set of users.This means that the same users might see the same ad multiple times,which can lead toad fatigue and potentially a negative brand perception.Abalanced approach,whereyou're reaching a wider audience without overexposing your ads to the same users,would be more beneficial for building awareness.