Your marketing client wants to know who's responsible for launching Display&Video360 deal negotiations for exchanges that are integrated with deal sync.What do you tell

In the context of Display&Video 360 deal negotiations for exchanges integrated with deal sync,the responsibility for initiating the negotiation process lies with the advertisers.Advertisers are tasked with taking the lead in launching negotiations with publishers or other parties through the integrated deal sync functionality.This approach ensures that advertisers have control and flexibility in the negotiation process,allowing them to align the deals with their specific campaign goals and objectives.Bybeing responsible for initiating these negotiations,advertisers can actively participate in securing favorable terms and conditions for the deals within Display&Video360.