Your marketing client wants to know who's responsible for launching Display & Video 360 deal negotiations for exchanges that are integrated with deal sync. What do you tell

In Display & Video 360, for exchanges integrated with deal sync, the advertisers (or their agencies managing their DV360 accounts) are responsible for initiating deal negotiations. This is because the advertiser is the party seeking to purchase inventory and has specific campaign objectives and targeting requirements that drive the need for a private deal. While publishers set the terms and availability of their inventory, the advertiser actively seeks out and proposes deals that align with their media buying strategy. Display & Video 360 representatives facilitate the platform's use but do not initiate negotiations themselves.