Your marketing efforts have long focused on increasing discovery of your company's app. What are two reasons why you should also consider app engagement when marketing your app? (Choose two)

Focusing on app engagement is crucial because a significant percentage of app users churn after three months. This means that even if you acquire many new users, a large portion will stop using your app relatively quickly if they aren't engaged. Additionally, some users download apps and then forget about them, leading to inactive installs. Engagement strategies help re-activate these users and prevent them from becoming part of the churn statistic. While accidental uninstalls can happen, they are not a primary driver for engagement strategies. Offering extra incentives for new downloads is an acquisition strategy, not an engagement strategy for existing users.