Your new client's business has a home decor division and a construction division. Since this is the first time that you're working with them, you'll need to set up their Campaign Manager 360 network so that they're able to separate their divisions while also being able to see a holistic view of their company.n n What kind of setup will allow for this differentiation?
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Correct answer: Set up separate child advertisers under the parent advertiser..
Why this is the answer
Setting up separate child advertisers under a single parent advertiser allows for both division separation and a holistic view. Each division (home decor, construction) can be a child advertiser, enabling distinct campaign management, reporting, and user permissions for each. The parent advertiser then provides an aggregated view of performance across both divisions, fulfilling the client's need for a holistic company overview. Setting up two parent advertisers would prevent a holistic view as data would be siloed. Separate campaigns under a parent advertiser wouldn't provide the necessary organizational separation for distinct business divisions with potentially different users and reporting needs. Separate placements are too granular; placements are where ads appear, not a structural division for an entire business unit.
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