Your team has decided to invest in a loyalty program, but is not sure where to start. What are the initial steps you should take to launch the program? (Select the 2 best answers.)
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Correct answer: Invest in a loyalty platform to power your program., Develop your VIP-specific branding..
Why this is the answer
To successfully launch a loyalty program, you first need the right infrastructure and brand positioning. A loyalty platform provides the technical foundation to track points, manage rewards, and automate communications. VIP-specific branding helps create a clear identity for the program, making it feel exclusive, valuable, and aligned with your overall brand experience.
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